Deanna Wallin's journey to find effective skincare solutions has become an inspiring success story as Naples Soap Company celebrates its 15th anniversary. With 70% of Americans experiencing skincare issues, Deanna found that big beauty companies were not making products with natural ingredients to nurture the most sensitive skin. So she launched her company 15 years ago in a modest 300-square-foot store in a small tourist mall in Naples, Florida called Tin City. Today, Naples Soap Company has grown tremendously with 13 retail locations throughout Florida and a robust e-commerce business at naplessoap.com.
The company's success is built on its commitment to providing trusted sensitive skin and hair care solutions crafted with high-quality, natural ingredients.
“I started Naples Soap Company out of necessity,” says Wallin. “I couldn’t find skincare products with clean, soothing ingredients that wouldn’t aggravate my eczema and psoriasis, so I created them myself. It turns out to be what people nationwide are looking for, and we have grown beyond my wildest dreams. With over 600 products, our customers trust that we leave out harsh chemicals and include nutrient-rich ingredients that make a difference.”
In addition to selling direct, Naples Soap Company reaches consumers at more than 400 boutiques, retailers and spas across the nation through the Company’s wholesale division.
The secret to the success of this clean skin and hair care company is a testament to the power of removing harmful additives—dubbed “badditives”—by replacing them with nourishing natural ingredients like coconut oil, shea butter, and olive oil. With over 600 products, customers can trust that there won’t be harsh chemicals, and instead, products include nutrient-rich ingredients that make a difference.
In addition to nourishing the skin and hair, Naples Soap Company’s products are known for their light and clean scents, which delight without overpowering. Favorites include Florida Fresh, Sunkissed, and Coconut Water. Naples Soap Company also features completely naked products with no added scents or dyes for the most sensitive skin through the Company’s Fragrance Free line.
Happy Birthday to Naples Soap Company! Cheers to 15 years of providing naturally better, naturally nourishing skincare!